Extend your sprint. Sustain your growth.
Each sprint builds the foundation. Add-ons keep the momentum: refining, expanding, and amplifying your story as your brand evolves.
Once your strategy is defined, you’ll want to deepen, align, or expand it. These Add-ons give you targeted, high-impact ways to continue your growth, without a full new sprint.
Choose one, or combine a few. Each Add-on is designed for practical, tangible outcomes.
Refine your product story.
You’ve launched your product, but your story might still feel fragmented. The Product Marketing Toolkit helps you refine how you describe, present, and sell your product, so that marketing, sales, and leadership all communicate with one voice. It’s about turning product features into a value story that connects and converts.
1. Audit & Insights
Review current materials and positioning.
What happens: I analyse your website, sales decks, and messaging to identify gaps or inconsistencies.
Deliverables
Product Messaging Framework: the structure of how your product communicates value.
2. Messaging Framework
Define your product’s story and benefits.
What happens: Together, we clarify your key messages, proof points, and differentiators.
Deliverables
Product One-Pager: a concise visual summary (for marketing, partners, or investors).
3. Enablement
Turn the story into usable tools.
What happens: I create short, ready-to-use communication assets for internal and external use.
Deliverables
Key Message Sheet: consistent talking points for web, sales, and customer conversations.
Unify how your team expresses the brand.
Translate your brand principles into everyday communication.
A clear brand isn’t just about visuals — it’s about behaviour and consistency.
The Brand Expansion Add-on ensures everyone in your company knows how to express your brand’s voice and story, from emails to presentations to social media.
1. Voice System
Extend tone and message across teams.
What happens: Definition of tone examples, language principles, and “do’s & don’ts”.
Deliverables
Voice & Tone Guide: how your brand sounds across formats.
2. Visual & Verbal Reference
Create a simple, practical reference.
What happens: A concise brand guide combining strategic and visual elements.
Deliverables
Mini Brand Book (8–10 pages): a clear reference combining voice, visuals, and behaviour.
Turn your strategy into stories that open doors.
Craft investor, media, and leadership narratives that elevate your brand.
Your brand story deserves to live beyond your website.
The Investor & Media Add-on helps you adapt your brand narrative into materials that speak to investors, media, and partners, with the same clarity and confidence that define your brand.
1. Narrative Refinement
Simplify and sharpen your story for external use.
What happens: Transformation of your brand’s essence into a cohesive storyline.
Deliverables
Brand Narrative Framework: your external story, simplified.
2. Boilerplates & Bios
Create press- and investor-ready content.
What happens: Modular copy pieces for media, partners, and leadership.
Deliverables
Boilerplate Pack: 3 lengths for PR and partnerships
Leadership Bios: consistent tone for your leadership team.
3. Investor Deck
Build your investor story visually.
What happens: Creation of a concise, story-driven pitch deck.
Deliverables
Investor Pitch Deck: 10–12 slides structured for clarity and credibility.
Build visibility and authority.
Turn your brand story into a consistent rhythm of communication.
After defining your strategy, the next challenge is consistency. Most companies know what to say — but struggle with how and when. The Content System Add-on transforms your narrative into a clear, repeatable process for producing content that reflects your brand and grows your audience.
1. Audit & Insights
Understand current content and voice.
What happens: I analyse your current channels, tone, and performance.
Deliverables
Content Audit Report: what’s working and what isn’t.
2. Strategy & Narrative
Define how your brand shows up online.
What happens: creation of content pillars and formats aligned with your audience and goals.
Deliverables
Content Strategy Document: your pillars, angles, and formats.
3. Editorial Planning
Build your system for consistency.
What happens: Design of a realistic 3-month publishing calendar and workflow.
Deliverables
Editorial Calendar (3 months): structure for consistent publishing.
3. Pilot Creation
Test and refine your direction.
What happens: You get 3–4 pieces of pilot content (LinkedIn, blog, or newsletter) that set the tone.
Deliverables
Sample Content Pack (3–4 pieces): examples that establish tone and direction.