Turning complex ideas into brands that connect
I’m Inês Pascoal, a marketing consultant specialized in Brand Strategy, Content, and Product Marketing. I help founders and leadership teams turn complex ideas into brands that connect, inspire, and grow.
This is who I am
ith over 9 years of experience, I’ve helped businesses define their positioning, shape their story, and bring products to market with clarity and purpose. My work bridges strategic thinking and creative execution, ensuring every project delivers both meaning and measurable results.
Before founding my consultancy, I led brand and content strategy for a global technology company in the biometric and digital identity sector, where I oversaw the launch of a new website, developed strategic content, and unified brand communication, driving a 93% increase in organic traffic and helping strengthen the company’s market position ahead of a $320M acquisition.
Throughout my career, I’ve led creative and content teams, developed brand systems and messaging frameworks, produced white papers, thought leadership content, and campaigns, and supported go-to-market strategies for new products and services. My background in graphic design lends a strong visual sensibility to my strategic work, enabling me to transform complex ideas into clear, compelling brand experiences. Outside of marketing, I bring a background that has taught me resilience and adaptability.
Today, I partner with businesses ready to refine their strategy, tell their story with intention, and grow with confidence.
Focus & Strenghts
Brand Strategy
Positioning, value proposition, brand architecture, and messaging systems that drive clarity and differentiation.
Content & Narrative
Editorial strategy, thought leadership, and long-form content that builds authority and trust
Product Marketing
Go-to-market, launch playbooks, and sales enablement that connect product value to market needs.
Words from those I’ve worked with
Insights from leaders and professionals I’ve had the privilege to work alongside.
"Inês is a talented and driven brand marketing professional who consistently demonstrated creativity, adaptability, and a deep sense of commitment to her work.
She quickly embraced the complexity of our business, positioned at the intersection of identity, biometrics, and seamless travel, and was instrumental in shaping a strong brand voice across our platforms. Whether it was through content creation, brand management, or visual storytelling, Inês brought strategic clarity and a fresh energy to every initiative. What impressed me most was her ability to align with the company’s mission and values, becoming a true ambassador of our brand. Her learning curve was steep and steady, and she never hesitated to step outside her comfort zone to deliver results."
"Whether it’s content marketing, lead generation, or brand positioning, Inês knows how to build a narrative that moves — and converts.
She doesn’t just “create content” — she builds ecosystems where every asset serves a clear purpose. She’s highly solution-oriented, deeply committed, and has the unusual talent of knowing how to make creativity serve business goals without compromising the soul of the brand. She’s also a fantastic teammate and a natural leader, the kind of person who adapts to what the company needs, without losing her essence. Any team that brings her on board isn’t just hiring a content expert, they’re gaining a full-stack marketing powerhouse."
"Her ability to develop innovative strategies and ensure brand consistency across all channels is matched by her willingness to embrace new challenges and deliver results, even in unfamiliar territory.
I had the pleasure of working with Inês for two years, during which she consistently demonstrated exceptional resourcefulness as a Brand Manager. Inês fearlessly took ownership of new areas, such as content marketing, quickly mastering the complexities of content strategy, channel selection, and team coordination to get these initiatives up to speed and performing effectively."